New World City Centre
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Key facts at a glance

  • Centre City New World is the largest New World supermarket in the South Island.
  • They are committed to delivering New Zealand’s leading supermarket experience.
  • The Butchery Department celebrates a 30-year relationship with Preens.
  • Preens Apparelmaster ensure all hygiene, health, and safety standards are complied with.

New World City Centre

Right in the heart of Dunedin City, the Centre City New World is the largest New World supermarket in the South Island. The range of goods and products are extensive, as is the floor space! A recent major upgrade of the store has given it a new lease of life and both staff and customers alike are loving the fresh, new look and feel. Centre City New World prides itself on offering New Zealand’s leading supermarket experience and with the recent renovation, the store is certainly living up to this claim.

 

The Butchery Department

The butchery department is a focal point within the supermarket and the butchery team prides itself on offering only the choicest cuts of meat every day. Because the butchery department has to comply with strict food hygiene guidelines from a number of parties, the area needs to not only be kept clean, but comply with numerous health and safety standards. This includes an internal audit by Foodstuffs and swab tests carried out by Dunedin City Council. Every surface, every utensil or knife, and every person within the department must comply with all standards or they could be shut down.

 

30 years of safety and hygiene with Preens Apparelmaster

Preens Apparelmaster provide the team at Centre City New World Butchery with a range of workplace supplies, perhaps the most important are the five staff members white coveralls. The team pride themselves on looking the part, but far more than looking like traditional butchers, these essential uniforms are vital to the smooth running of the butchery department day in and out. The cleanliness and hygiene of each coverall is fundamental to maintaining their code of compliance and the Preens Apparelmaster team ensure they are laundered to comply with all health, safety and food standards. Each member of the team has their own main set of coveralls, plus a spare set on hand at all times in case they need to change mid-shift. Preens Apparelmaster also provides the group with black trousers, a must in a butchery environment.

 

“Preens Apparelmaster have always made this part of our business so easy.” Brad Fridd, Butchery Manager

 

Another service the team at Preens Apparelmaster provide is personalised embroidery. Each pair of coveralls is specific to the staff member, meaning they only ever wear their own uniform. This creates a sense of ownership, of pride in their appearance and adds to the high level of cleanliness and safety with zero cross-contamination through clothing. Having embroidered name tags on their own uniforms also helps customers get to know their local butcher, building confidence, loyalty, and long-standing relationships.

 

Non-slip mats are likewise provided for the main butchery areas and in the vegetable area. Swapped out every 2-3 days, these mats help to ensure that water, dirt, and fat are not tracked out into other parts of the supermarket. They also stop trolleys tracking these substances throughout the store, which would otherwise become a hazard.

 

Never a dull moment

When looking clean, fresh and white is important, the butchery team at New World City Centre rely on Preens Apparelmaster Uniforms and coveralls are white, bright, and welcoming and customers get that real ‘local butcher’ experience. 

Preens Apparelmaster provide:

  • White coveralls
  • Black Trousers
  • Personalised Embroidery
  • Mats
  • Roller Cabinet Towel Systems x2

It just happens every day

The Butchery Department at New World City Centre don’t even need to think about the process. It’s so easy and has been happening seamlessly for over 30 years. “Preens Apparelmaster have always made this part of our business so easy. It’s one key thing that we really don’t have to worry about – it just happens every day. Thanks to Preens Apparelmaster we don’t need our staff to take their workwear home and launder their own gear.”

Brad Fridd, Butchery Manager at New World City Centre,

30 Years Together!

You know you’re onto a good thing when a relationship lasts for 30 years – and is still going strong! Preens Apparelmaster have been taking care of rental workwear and laundry services for the Butchery Department at New World City Centre for over 30 years. It’s one of those incredible business relationships that has stood the test of time, change, modernisation, and growth, and one of the reasons for this having a local team on the ground who understand the businesses needs and delivers every day without fail.

 
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